The popularity of NXT caught the interest of the wrestling community. A minor drop in viewership should have been predicted, especially given the significant competition from major sporting events. But what if we told you that, despite the decline, NXT had its highest total audience since shifting to CW Channel?
NXT’s most recent show had an average of 708,000 viewers (According to Wrestlenomics), with a 0.16 rating in the important 18–49 age group. This number may not seem very important, but the bigger picture is crucial. The numbers went down by a little less than 6% from the week before. It would be bad for most shows if their ratings went down even a little, but not for NXT.
A look at NXT’s rise in viewership since September
Despite the decline in ratings, the overall audience for NXT increased by 4%. This increase in viewership marks an important turning point for the wrestling event. In fact, it’s the best total viewership NXT has seen since its shift to CW Channel back in September.
Looking ahead, NXT is going to face some obstacles. The following two episodes will be pre-recorded, and broadcasting during the holiday season may make it even more difficult to attract viewers. Due to the hectic schedules and celebrations at this time of year, fewer viewers are likely to tune in live, potentially affecting NXT’s statistics even further.
Despite seeing a decline in crucial ratings statistics, WWE NXT’s ability to attain its highest overall audience since September displays its popularity. NXT is thriving in an evolving environment through appealing stories and unique strategies.